Evelyn Eman Delmar

How We Read. And Why It Matters.

I don’t think audiobooks would work for me. Other than music, I don’t think I’m a great listener for an extended period of time, unless words are set to music. I’m a visual person. A voracious reader. Because I spend so much time working on my computer, e-books hold little appeal to me. I’m just an old-fashioned girl who loves the look, feel and (sometimes) smell of print on paper, the choice of book cover design and even the typeface. How do you read?

Start with statistics:
• 72% of American adults have read a book in the past year – in whole or in part, in any format. That’s a 20% decline from 1978.
• Young adults (ages 18 to 29) were the most likely (80%) to have read a book within the past year while adults ages 50-64 were the least likely (68%).
• Women averaged 14 books a year compared to nine books for men.
• In the decade since Kindle, Nook and iPad introduced e-book formats, readership took off like a rocket, reaching 22.5% of book sales in 2012 before settling to a steady near-20% in 2015.
• Audiobooks, which have been around since the 1930s, took off with the ability to download through websites and subscription services. By 2015, audiobooks represented an impressive 38.9% of adult books sales.
• One-third of audiobook listeners fell into the 25-to-34 age bracket, with mysteries/thrillers/suspense being the most popular genre, followed closely by history/biography/memoirs and popular fiction.
• The narrator of an audiobook has a significant impact on sales; some narrators have developed followings that drive sales.
• Print books still dominate, with 77% of all sales.

Why do reading habits matter? If you’re a booklover, learning what others like could coax you to try new formats to increase or improve your reading experiences. For authors – especially self-publishing ones — it’s crucial to understand what formats your target audience gravitates toward to maximize your investment.

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